September 18, 2020

How Professional Translation Services Can Help You with International SEO

With the ever-increasing globalization, the need to reach out to foreign markets has increased even more. As companies struggle to find ways to get into new markets so as to introduce their products and services to them, the one thing that they need to master is communication. Businesses try to establish themselves both in their original and target markets by focusing on translating their content in the language of their customers.  

One way these businesses can gain success in international markets is through international SEO. 

Professional translation companies across the globe rely on expert translators and linguists to translate their projects in multiple languages. While companies can use these translation services to their advantage, most of them overlook the importance of translating and making their sites available in other languages. This requires structuring the multilingual site correctly while ensuring that the company has all the tools for the creation of multilingual content in the first place. 

Let’s take a look at how professional translation services can open doors for success in international SEO:

So What Exactly is SEO Translation?

SEO translation is the translation of a text from one language to another, followed by adjustment of the text to include the keywords, along with headings, tags, and other SEO requirements. SEO translation can help considerably with a company’s marketing plan—from engaging potential customers to ensuring a good search engine ranking of the website, SEO translation can be the ultimate tool a company can use to propel its business success forward.

In SEO translation, however, it is important to make sure that the translated text is reader-friendly in terms of SEO services which will make that site appear higher in the search engines and ultimately improve the site’s rankings. As traffic to the sites increase, more leads can be generated and that is a perfect recipe for boosting up a company’s sales.

Put simply, SEO is basically how your content ranks in the search engine results.

International SEO is a tool for getting your site to the top of search engine rankings in the world. While many companies already have a site that is present in their native languages, they still need to localize them to suit the languages of their target markets. International SEO can be a great way of ensuring your website’s success in foreign markets and to make that success possible, it is vital to go for translation of websites in the language of target customers. 


International SEO Success—How Translation can help?

Carrying out an international SEO campaign involves more than just translating a website’s text into another language. It includes all the techniques essential for optimizing your website in order to help search engines across the globe rank your website high on the search results. 

So how do you make sure your translated website is optimized for search engines globally? We have drawn up some points on how professional translation services can help with higher international SEO rankings for greater sales and business excellence.

  •  Increases Website Visibility

A website is more than a representation of a company’s products and services. It is a means by which a business displays its services to the global audience. This is the reason why it is absolutely imperative for a firm to engage in website translation in order to make the website content available to the global audience. And a translated website stands a better chance at being visible at the top of search engine results.

According to some estimates, Google receives approximately 63,000 search results per second every day. That shows just how many people use this search engine every second. A business needs to utilize this by making its content available in every language—that’s where SEO comes in and translated keywords mean the company content is ranking high on multiple search engines, in numerous languages.

  • Makes it Easier to Target Specific Locations

Suppose you own a business in the USA and want to target the French region for your services. With a multilingual site, you will not only be able to offer your website in the targeted language, but you can also gain the benefits of a greater audience searching for your site. Once a business knows which country and language to target, it can create a translated version of the site before performing the usual SEO practices. Likewise, it can also use “geo-targeting” in order to target specific geographical regions. 

In order to make sure a company reaps the benefits of a translated site, it should also aim to create a multilingual SEO strategy. A multilingual SEO strategy ensures that users from the targeted locations are able to access the right version of the site. So, a French customer browsing a translated site would be able to find the site in French, it would be of no use if he finds it in German.

  • Ensures a Better Site Ranking

This point is quite obvious, as a better ranking of the site is the ultimate outcome of a successful SEO strategy. Simply put, if your content is good and drives traffic, Google will automatically notice and start ranking your site higher in the search engine. Likewise, if you provide content in various languages, you will be able to draw traffic from different parts of the world, ultimately resulting in a higher ranking of your translated site.

A translated version of your site also ensures more visitors are browsing the site. This is because English is not spoken everywhere and users on the internet demand content in their own native languages. A multilingual site ensures these users from different parts of the world are able to view the sites. Accordingly, the greater the number of visitors, the greater would be the user engagement. Engagement drives traffic, which is the perfect anecdote for a site that ranks high on search engines across the globe. 

Who translates sites for a successful international SEO?

Now that we have an idea about the benefits of a translated site, the question arises as to who actually performs the job of ensuring a successful SEO strategy. The answer is simple—expert linguists belonging to an agency that delivers professional translation services. Qualified and expert linguists know the importance of translated websites and keyword variations in different languages. They ensure your sites are translated precisely and accurately in the language of your audience so you can drive more traffic to your site, which will ultimately result in a higher ranking on the search engines. The support of a reliable translation agency, a vision for growth, translated sites, and a clear target in mind—and you have all the ingredients for a successful international SEO strategy. 

The Last Word

International SEO success is linked to a broader vision on the company’s part. Simply translating your website is not enough. In the process of translation, you should be well-aware of the language and cultural nuances of the target country or region. Likewise, from a technical perspective, you should consider the choices of content delivery networks, webpage layouts, and hosting—all of which Google inspects. 

Want to know how our expert translators can help you with your international SEO strategy? Contact us today to find out.

Leave a Reply

  • Suburbs that we service:

    U Break We Fix Computer Repairs can improve your computer's performance by removing viruses, adware and annoying pop-ups and errors from your computer. Even have your laptop or computer upgraded or install replacement parts that we can provide. We work with any brand of laptop or PC and work anywhere in Brisbane inclusive of the following areas:

    Inner Brisbane Suburbs

    Bowen Hills – Brisbane – East Brisbane – Fortitude Valley – Herston – Highgate Hill – Ithaca – Kangaroo Point – Kelvin Grove – New Farm – Newstead – Paddington – Petrie Terrace – South Brisbane – Spring Hill – Teneriffe – West End – Woolloongabba

    Northern Brisbane Suburbs

    Albion – Alderley – Ascot – Aspley – Bald Hills – Banyo – Boondall – Bracken Ridge – Bridgeman Downs – Brighton – Brisbane Airport – Carseldine – Chermside – Chermside West – Clayfield – Deagon – Eagle Farm – Everton Park – Fitzgibbon – Gaythorne – Geebung – Gordon Park – Grange – Hamilton – Hendra – Kedron – Keperra – Lutwyche – McDowall – Mitchelton – Myrtletown – Newmarket – Northgate – Nudgee – Nudgee Beach – Nundah – Pinkenba – Sandgate – Shorncliffe – Stafford – Stafford Heights – Taigum – Virginia – Wavell Heights – Wilston – Windsor – Wooloowin – Zillmere

    Southern Brisbane Suburbs

    Acacia Ridge – Algester – Annerley – Archerfield – Berrinba – Burbank – Calamvale – Carole Park – Coopers Plains – Darra – Doolandella – Drewvale – Durack – Dutton Park – Eight Mile Plains – Ellen Grove – Fairfield – Forest Lake – Greenslopes – Heathwood – Holland Park – Holland Park West – Inala – Karawatha – Kuraby – Larapinta – Macgregor – Mackenzie – Mansfield – Moorooka – Mount Gravatt – Mount Gravatt East – Nathan – Pallara – Parkinson – Richlands – Robertson – Rochedale – Rocklea – Runcorn – Salisbury – Seventeen Mile Rocks – Sinnamon Park – Stretton – Sumner – Sunnybank – Sunnybank Hills – Tarragindi – Tennyson – Upper Mount Gravatt – Wacol – Willawong – Wishart – Yeerongpilly – Yeronga

    Eastern Brisbane Suburbs

    Balmoral – Belmont – Bulimba – Camp Hill – Cannon Hill – Capalaba West – Carina – Carina Heights – Carindale – Chandler – Coorparoo – Gumdale – Hawthorne – Hemmant – Lota – Lytton – Manly – Manly West – Moreton Island – Morningside – Murarrie – Norman Park – Port of Brisbane – Ransome – Seven Hills – Tingalpa – Wakerley – Wynnum – Wynnum West

    Western Brisbane Suburbs

    AnsteadAshgroveAuchenflowerBardonBellbowrieBrookfieldChapel HillChelmerChuwarCorindaEnoggeraEnoggera ReservoirFerny GroveFig Tree PocketGracevilleIndooroopillyJamboree HeightsJindaleeKarana DownsKenmoreKenmore HillsKholoLake ManchesterMiddle ParkMiltonMoggillMount Coot-thaMount CrosbyMount OmmaneyOxleyPinjarra HillsPullenvaleRed HillRiverhillsSherwoodSinnamon ParkSt LuciaTaringaThe GapToowongUpper BrookfieldUpper KedronWestlake

    Urban Ipswish

    Augustine HeightsBarellan PointBasin PocketBellbird ParkBlacksoilBlackstoneBoovalBrassallBrookwaterBundambaCamiraChurchillChuwarCoalfallsCollingwood ParkDinmoreEast IpswichEastern HeightsEbbw ValeFlinders ViewGailesGoodnaIpswichKaraleeKarrabinLeichhardtMoores PocketMuirleaNew ChumNewtownNorth BoovalNorth IpswichNorth TivoliOne MileRaceviewRedbankRedbank PlainsRiverviewSadliers CrossingSilkstoneSpringfieldSpringfield CentralSpringfield LakesTivoliWest IpswichWoodendWulkurakaYamanto

    Rural Ipswish

    AmberleyAshwellCalvertDeebing HeightsEbenezerGoolmanGrandchesterHaigsleaIronbarkJeebropillyLanefieldLimestone RidgesMarburgMount ForbesMount MarrowMutdapillyPeak CrossingPine MountainPurgaRosewoodSouth RipleySpring MountainTallegallaThagoonaThe BluffWalloonWhite RockWillowbankWoolshed

    Logan City

    Bahrs ScrubBannockburnBeenleighBelivahBerrinbaBethaniaBoronia HeightsBrowns PlainsBuccanCarbrookCedar CreekCedar GroveCedar ValeChambers FlatCornubiaCrestmeadDaisy HillEaglebyEdens LandingForestdaleGreenbankHeritage ParkHillcrestHolmviewJimboombaKagaruKingstonLogan CentralLogan ReserveLogan VillageLoganholmeLoganleaLyonsMarsdenMeadowbrookMount Warren ParkMundoolunMunrubenNew BeithNorth MacleanPark Ridge SouthPark RidgePriestdaleRegents ParkRochedale SouthShailer ParkSlacks CreekSouth MacleanSpringwoodStockleighTamborineTanah MerahUnderwoodUndullahVeresdale ScrubVeresdaleWaterford WestWaterfordWindarooWolffdeneWoodhillWoodridgeYarrabilba

    Redland City

    Alexandra HillsAmity PointBirkdaleCapalabaClevelandCoochiemudlo IslandKarragarra IslandLamb IslandMacleay IslandMount CottonNorth Stradbroke IslandOrmistonPoint LookoutRaby BayRedland BaySheldonThornesideThornlandsVictoria PointWellington Point

    Moreton Bay Region

    Albany CreekArana HillsArmstrong CreekBanksia BeachBeachmereBellaraBellmereBellthorpeBongareeBooroobinBracalbaBray ParkBrendaleBunyaBurpengaryBurpengary EastCabooltureCaboolture SouthCamp MountainCampbells PocketCashmereCedar CreekCedartonClear MountainClontarfCloseburnCommissioners FlatD’AguilarDakabinDayboroDeception BayDelaneys CreekDonnybrookDraperEatons HillElimbahEverton HillsFerny HillsGodwin BeachGriffinHighvaleJollys LookoutJoynerKallangurKing ScrubKippa-RingKobble CreekKurwongbahLaceys CreekLawntonMango HillMargateMeldaleMoodluMoorinaMorayfieldMount Delaney – Mount GloriousMount MeeMount NeboMount PleasantMount SamsonMurrumba DownsNarangbaNeurumNewportNingiNorth LakesOcean ViewPetrieRedcliffeRocksbergRothwellRush CreekSamford ValleySamford VillageSamsonvaleSandstone PointScarboroughStanmoreStony CreekStrathpineToorbulUpper CabooltureWamuranWamuran BasinWarnerWelsbyWhite PatchwhitesideWights MountainWoodfordWoody PointWoorimYugar

    Sunshine Coast

    Alexandra Headland - Aroona - Bald Knob - Balmoral Ridge - Battery Hill - Beerburrum - Beerwah - Belli Park - Bells Creek - Birtinya - Bli Bli - Bokarina - Booroobin - Black Mountain - Boreen Point - Bribie Island - Bribie Island North - Bridges - Buddina - Buderim - Burnside - Caloundra - Caloundra West - Cambroon - Castaways Beach - Chevallum - Coes Creek - Como - Conondale - Coochin Creek - Coolabine - Cooloolabin - Coolum Beach - Cooran - Cooroibah - Cooroy - Cooroy Mountain - Cootharaba - Cotton Tree - Crohamhurst - Curramore - Currimundi - Diamond Valley - Dicky Beach - Diddillibah - Doonan - Dulong - Eerwah Vale - Elaman Creek - Eudlo - Eumundi - Federal - Flaxton - Forest Glen - Gheerulla - Glass House Mountains - Glenview - Golden Beach - Harper Creek - Highworth - Hunchy - Ilkley - Image Flat - Kenilworth - Kiamba - Kidaman Creek - Kiels Mountain - Kin Kin - Kings Beach - Kulangoor - Kuluin - Kunda Park - Kureelpa - Lake Macdonald - Landsborough - Landers Shoot - Little Mountain - Maleny - Mapleton - Marcoola - Marcus Beach - Maroochy River - Maroochydore - Meridan Plains - Minyama - Moffat Beach - Mons - Montville - Mooloolaba - Mooloolah Valley - Mount Mellum - Mount Coolum - Mountain Creek - Mudjimba - Nambour - Ninderry - Noosa Heads - Noosa National Park - Noosa North Shore - Noosaville - North Arm - North Maleny - Obi Obi - Pacific Paradise - Palmwoods - Palmview - Parklands - Parrearra - Peachester - Pelican Waters - Peregian Beach - Peregian Springs - Perwillowen - Pinbarren - Point Arkwright - Pomona - Reesville - Ridgewood - Ringtail Creek - Rosemount - Shelly Beach - Sippy Downs - Sunrise Beach - Sunshine Beach - Tanawha - Teewah - Tewantin - Tinbeerwah - Towen Mountain - Twin Waters - Valdora - Verrierdale - Warana - West Woombye - Weyba Downs - Witta - Woombye - Wootha - Wurtulla - Yandina Creek - Yandina - Yaroomba

    Gold Coast

    Advancetown - Alberton - Arundel - Ashmore - Austinville - Benowa - Biggera Waters - Bilinga - Bonogin - Broadbeach - Broadbeach Waters - Bundall - Burleigh Heads - Burleigh Waters - Carrara - Cedar Creek - Clagiraba - Clear Island Waters - Coolangatta - Coombabah - Coomera - Currumbin - Currumbin Waters - Currumbin Valley - Elanora - Gaven - Gilberton - Gilston - Guanaba - Helensvale - Highland Park - Hope Island - Hollywell - Jacobs Well - Kingsholme - Labrador - Lower Beechmont - Luscombe - Main Beach - Maudsland - Mermaid Beach - Mermaid Waters - Merrimac - Miami - Molendinar - Mount Nathan - Mudgeeraba - Natural Bridge - Nerang - Neranwood - Norwell - Numinbah Valley - Ormeau - Ormeau Hills - Oxenford - Pacific Pines - Palm Beach - Paradise Point - Parkwood - Pimpama - Reedy Creek - Robina - Runaway Bay - South Stradbroke - Southern Moreton Bay Islands - Southport - Springbrook - Stapylton - Steiglitz - Surfers Paradise - Tallai - Tallebudgera - Tallebudgera Valley - Tugun - - Varsity Lakes - Willow Vale - Wongawallan - Woongoolba - Worongary - Yatala -